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Colombia

In January 2014, the Peacebuilding Fund approved the project “Communication for Peace,” to support the implementation of the “Respira Paz” (Breathe Peace) mass media peace campaign in Colombia. Timed amid an electoral campaign and peace negotiations aimed at ending the country’s 50 year armed conflict, the campaign has contributed to an increased positive perception of peace and reconciliation amongst the general population in Colombia.

With the possibility of an historic peace agreement in sight, PBSO is monitoring closely to see how it might support rapid UN support in support of a final agreement. As Colombia has significant capacity and resources of its own, PBSO would seek to encourage ways in which Colombia can both benefit from, and contribute to, global peacebuilding technical and financial resources.

Total funding support in US$:

The PBF has been supporting peacebuilding efforts in Colombia since 2014 for a total amount of $ 2 million.

Focus of PBF support:

Project name/ ID Focus Period Budget RUNOs
PBF/IRF-81: Communication for Peace Support to the implementation of the “Respira Paz” Peace Campaign in Colombia. 2014-2015 $2,000,000 UNICEF

Overview of PBF support and results:

In 2014-2015, PBF funded a mass communication campaign aimed at greater awareness of the effects of the 50-year armed conflict on all aspects of society and encouraging individual responsibility for promoting peace. Timed amid an electoral campaign and peace negotiations aimed at ending the country’s 50 year armed conflict, the campaign has contributed to an increased positive perception of peace and reconciliation in general in Colombia.

The project was conceived by the UNCT under the leadership of the Resident Coordinator and as part of the UN efforts to support to a culture of peace in Colombia. It was implemented through a multi-faceted approach that included mobile cinema, transmission of radio serial dramas and peace-related activities in conflict-affected municipalities. By project’s end in 2015, nearly 30% more people nation-wide were aware of how to contribute to a culture of peace and sustainable reconciliation, while positive attitudes among youth and women in conflict-affected municipalities on the reintegration of ex-combatants increased from 46% to 60%.

The positive messages of “Breathe Peace” have been complemented by a campaign spearheaded by Colombia’s business community that encourages the population to envision their individual contributions to Colombia’s peaceful future.

KEY RESULT: Nearly 30% more people nation-wide were aware of how to contribute to a culture of peace and sustainable reconciliation, while positive attitudes among youth and women in conflict-affected municipalities on the reintegration of ex-combatants increased from 46% to 60%.